Newsletter

Call to actions

<!-- Begin MailChimp Signup Form -->
<link href="//cdn-images.mailchimp.com/embedcode/horizontal-slim-10_7.css" rel="stylesheet" type="text/css">
<div id="mc_embed_signup">
<form action="https://programanalys.us18.list-manage.com/subscribe/post?u=bd5eb27cbf2439548b2e8a004&amp;id=3a3adcf571" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate>
    <div id="mc_embed_signup_scroll">
	<label for="mce-EMAIL">Be first to hear about more cool security research (no spam, ever)</label>
	<input type="email" value="" name="EMAIL" class="email" id="mce-EMAIL" placeholder="your best email address" required>
    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->
    <div style="position: absolute; left: -5000px;" aria-hidden="true"><input type="text" name="b_bd5eb27cbf2439548b2e8a004_3a3adcf571" tabindex="-1" value=""></div>
    <div class="clear"><input type="submit" value="Sounds good!" name="subscribe" id="mc-embedded-subscribe" class="btn btn--danger"></div>
    </div>
</form>
</div>

<!--End mc_embed_signup-->

Want us to send you the interesting security research we come across?
No vendor stuff, no spam, just high quality technical content.

<!-- Begin MailChimp Signup Form -->
<link href="//cdn-images.mailchimp.com/embedcode/horizontal-slim-10_7.css" rel="stylesheet" type="text/css">
<div id="mc_embed_signup">
<form action="https://programanalys.us18.list-manage.com/subscribe/post?u=bd5eb27cbf2439548b2e8a004&amp;id=3a3adcf571" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate>
    <div id="mc_embed_signup_scroll">
	<label for="mce-EMAIL">Security career advice, useful links, and top shelf security research, sent piping fresh to your inbox. No spam, ever.</label>
	<input type="email" value="" name="EMAIL" class="email" id="mce-EMAIL" placeholder="your best email address" required>
    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->
    <div style="position: absolute; left: -5000px;" aria-hidden="true"><input type="text" name="b_bd5eb27cbf2439548b2e8a004_3a3adcf571" tabindex="-1" value=""></div>
    <div class="clear"><input type="submit" value="Sounds great" name="subscribe" id="mc-embedded-subscribe" class="btn btn--danger"></div>
    </div>
</form>
</div>

<!--End mc_embed_signup-->

Ideas

Resources

Growth Ideas

[Neil Patel - How to Build an Audience (Even if You’re a Nobody)](https://www.youtube.com/watch?v=I3sxZIyfXh0**

1000 True Fans - engage 1:1 with your first 1,000 fans.

When you engage with those first 1000 people, those are your true die-hard fans. They become your first 1000 visitors, your first 1000 people on your subscriber list, your first 1000 customers. They’re not only much more likely to buy from you, but they’re likely to blog, share, tell other people about it. That’s what helps you get to the next 10000 buyers or fans or subscribers. Then from there, that’s what allows you to grow over 100000.

Guest post where your readers read

See what publications those 1000 people who are super engaged within the community read. Typically, they don’t read too many sites. For example, in the marketing world, there’s so many marketing blogs that I can’t keep track of, but there’s only a few handful that are super popular, like neilpatel.com, or Backlinko, or Moz, or HubSpot. But when you guest post on these sites, it doesn’t take too much effort because you don’t have to guest post on hundreds of sites.

Ask people within your community to share your content

If you ask people in your community to share your content, especially when you don’t have any fans and you’re a nobody, they’re usually not gonna do it. So you have to do something that causes them to want to share it. For example, if I was new to the marketing world and I release amazing blog posts with stats and data about marketing and I also link to BackLink or Brian Dean or someone from Moz, I would then email them saying, “Hey Brian, I have to say, I am a huge fan of your work. So much so, that I even linked to you in my newest blog post. Feel free to check it out here. Cheers, Neil. P.S. If you enjoyed this blog post feel free to share it.”

Michael Hyatt Shares How He Grew His Blog To Over 350,000 Readers Per Month

At the end of the first year his blog had 100 monthly readers, 200 after 2 years, 400 after 3 years.

It was only after 4-5 years that it had 1,000, then the following year 10,000. It hit an inflection point.

Keeping with it is the key differentiator between successes and failures.

Tip #1: Blog Consistently

Tip #2: Make it about the audience

Tip #3: Get involved in social media

Tip #4 Find your voice

Michael Hyatt - Blog Tips For Building A Bigger Audience In Less Time

1. Build your email list.

2. The Consistency Factor*

The way to be more consistent is state your intention:

  1. State the intention - I will blog once a week.
  2. Schedulue it - what’s on the schedule is what’s get done. Block off the time.
  3. Sit down and write

For him, it was a sacred promise he made to himself. He was in touch with why that was important.

  1. Blogging without a template
    • Don’t create from scratch every time, have a structure you tend to use.
    • Have a great headline, people read that then decide if they should read the rest

TODO END 9:09

unSEXY Conf 2013: Patrick Collison, Stripe

Don’t just “make something people want.”

Always maximize user happiness.

Emphasizing the first 2 parts: “always” and “maximize.”

The first couple of users they acquired for Stripe, they literally asked their friends what features they needed to start using it, then built those exact features. They did this several teams, building a series of one-off features.

For their first set of users when they went public, they sent all of the early users handwritten thank you notes, signed by the entire team.

They had a help chat channel where people could pop in at any time and ask questions. It was so popular and led to such glowing feedback that when people were sad when they logged on at night and no one was there because Stripe employees were sleeping, they hooked it up to Pager Duty so that when someone asked a question it would page a random person in the middle of the night.

Their fraud detection was originally just humans manually looking at it - this is very hard to do algorithmically, but a human can do a pretty good job, even if it isn’t scalable.

They built and launched their monthly subscription service product before they had finished the monthly payment part of it - they figured they had a month to get that working.

You don’t need to build things that scale endlessly. You can figure it out gradually, given time.

This unscalable behavior happens at every level of size of your business.

Just wake up every morning and think, “At the scale I’m at, given the resources I have, what can I do to make users the happiest they could possibly be?

People to invite

Medium term

Long term

Lessons Learned

Responded to: https://twitter.com/sylv3on_/status/1186352923900628993

What’s your favorite news source when it comes to infosec related news?

With:

=> 6 RTs, 21 likes

Then replied:

And I started a newsletter on #AppSec #DevSecOps, security talk summaries, security tools I come across, etc. https://programanalys.is/newsletter/ </shameless_plug> 😅

=> 1 RT, 4 likes

I wanted to include a bunch of other resources I thought were good before pitching my own so it didn’t feel too salesy and so the icon would be mine bc it would be the first link, but becauses I referenced everyone else in the other tweet and people like to promote themselves that got a lot more attention.

Next time:

Out of this I got maybe 3-5 followers and 2 new subscribers.

Include talk title slide in tl;dr sec newsletter posts

When the latest issue of tl;dr sec includes links + a new summary, have the background image of the tl;dr issue also be the title slide of the talk (same as the standalone post summarizing the talk).

This makes clicking on the newsletter link more compelling on social media vs the standard forest one.

List Size

TODO: ShellCon got a ton of subscribers

TODO DevSecCon Tel Aviv Keynote subscribers